Rachel Presser - Business of Games 101
Time & Location
About The Event
If you're going indie, or just thinking about it, it can seem overwhelming because there's so much to do and that's just making the game. You're also going to own a business! This is both an exciting and scary undertaking, and one that you want to be prepared for. But even if you've already found a lawyer and accountant to help you get started, you need a strategy guide from a veteran business of indie games consultant.
Indie game business and marketing expert Rachel Presser will give you 101-level instruction on everything you need to know about starting your own game studio or development services business. Whether you just want to formalize making games or got your eyes on publishers and venture capital, you'll need to learn the same basics of business. The following will be covered in this workshop:
How to choose a business entity
The nuts and bolts of getting your studio on the grid
Sources of capital and their bonuses and disadvantages
Crash course on labor and tax laws relevant to indie devs
An intro to marketing vs. community-building
The non-financial aspects of having your own business in the games industry
And much more, all fine-tuned to the unique business and lifestyle considerations of indie game developers!
If you've been thinking about going indie but don't know how you'll handle the business end of things, or you're in a different sector and would like to gain a better understanding of the business of games, look no further than Business of Games 101.
About the Instructor: Rachel Presser is an indie game developer, writer, and business and professional development consultant from the Bronx. She is the proprietress of Sonic Toad Consulting and Media, a boutique consulting and content creation outfit. A noted business of games speaker and instructor, Rachel has spoken at East Coast Game Developers' Conference, Indiecade East, GDEX, and other industry events about the business of games and forming a games career and lifestyle by your design. A former tax advisor, she wrote the first and only tax law guide meant just for indie developers and has served as an advisor and community liaison with both legislators and the tax professional community. When she's not solving business problems or working on games, Rachel can be found communing with amphibians around the world.